As mentioned in a previous post, “AI” is the biggest buzz word in the entire digital world at the moment. If a company is wanting to improve their products in current-day, the next “best” step is to put those two letters somewhere within their tools or product.
Adobe has simply done what every company is currently doing, aiming for a profit. When they have this access to such incredible, groundbreaking technology, it would almost seem idiodic to skip this opportunity. Although they have been extremely pushy on their AI model Firefly, they have made some pretty useful tools that can be very effective, but sometimes you need to take a step back and question if it’s really the best decision.