Gears and GoodsWhile the simplification of logos is getting more and more popular, one of the few ways they can remain recognizable is though a trademark color. Because of this, rebranding into a new color palette has been a common trend between multiple companies, but what happens when most color palettes have been used? Will we start to lose brand recognition?
In recent years, it has been glaringly obvious that brands have started to over simplify their logos. Browsing the web, every logo seems to nearly be the same font with slightly different spacing and coloring. Although the brands have still remained mostly recognizable, if we continue to see brands get simpler and simpler with their designs, there won’t be much left to make them unique.
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