Author: AdminCaitlyn

Simplification can remove a lot of personality from brand identities. What would happen if we started to implement this new “strategy” into blog posts? Is short and sweet the new blogging trend? (no, it’s not)

Dunkin Donuts simplifying their logo to simply, Dunkin’.

While the simplification of logos is getting more and more popular, one of the few ways they can remain recognizable is though a trademark color. Because of this, rebranding into a new color palette has been a common trend between multiple companies, but what happens when most color palettes have been used? Will we start to lose brand recognition?